McLaren Formula 1 and Google Partner Event
The partnership between Android, Chrome, and the McLaren Formula 1 racing team kicked off with a global event at Google HQ. This experience provided a unique opportunity to bring the collaboration to life for attendees, helping them understand the value both brands bring to each other.
Our design exhibition featured the McLaren Formula 1 show car as a visual centerpiece, keeping the pinnacle of racing at the forefront of the experience. Among event amenities a photo booth enabled attendees to create animated GIFs, which they could share on social media as a memorable event takeaway.













“The best use of the show car we have ever seen!”
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— Ed Green Head of Technology, McLaren Formula 1 Racing
“The best use of the show car we have ever seen!” 〰️ — Ed Green Head of Technology, McLaren Formula 1 Racing
Above all, the experience was designed to showcase the collaboration between Android, Chrome, and McLaren. Visitors tapped into their inner race car driver, testing their reaction times with the speed and power of 5G.
Participants tested their race start reaction times by seeing who could tap “go” the fastest on a tablet when the red lights went out. Racing against their own times and competed with others on a digital leaderboard. Hundreds of attendees took part, but only the top 20 managed to claim a spot at the top of the charts.
The experience effectively launched the new brand partnership and made an unforgettable impression. By engaging visitors in interactive and memorable ways, it generated lasting interest and excitement, ensuring that the event left a positive impression that continued well beyond the event.
Project Contributions:
Design of selfie and game cabinets
Concept ideation of racing of game
Graphic design for stage and backdrop
Taco Bell Defy
Shifting consumer expectations have made it essential for customer experiences across all industries to be faster, more convenient, and increasingly personalized.
Our two-story restaurant design focused on mobile ordering as the core customer experience. Customers and delivery drivers can self-sort into one of four drive-thru lanes, including a traditional face-to-face window option. The additional lanes allow for more cars to be served simultaneously, effectively reducing wait times. Orders are then delivered to the cars below via a highly efficient pneumatic food lift.








“Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. Taco Bell Defy is the future”
— Mike Grams, Taco Bell President and Global COO.
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“Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. Taco Bell Defy is the future” — Mike Grams, Taco Bell President and Global COO. 〰️
The revamped design was aimed at generating excitement and boosting sales. Defy's opening resulted in over 1 billion international impressions and a 4x increase in sales volume, setting a new franchise record.
Completed in 2022 in Brooklyn Center, Minnesota, the project was a collaborative effort between Workshop, Taco Bell, PD Instore, and Border Foods. We worked together to ideate and develop the concept, combining expertise across design, operations, and innovation to bring the vision to life and set a new standard in the fast food industry.
Project Contributions:
Concept ideation and renderings
Pitch meetings with Border Foods
Press event photography
Google Retail Design
Creating a brand’s in-store presence involves designing an inviting and recognizable space where customers can easily find what they need. For brands with a global presence, however, consistency and flawless execution are equally crucial to maintain a unified experience across all markets.
Bringing Google to life in retail required understanding what consumers associate with the brand and emphasizing those elements through graphic design and fixture execution. The physical designs convey a sense of premium quality, while remaining relatable, durable, and unique throughout the lifecycle of the fixture.















Achieving global consistency presents a range of challenges. From playbooks to fixtures, every aspect of the retail work had to effectively bridge communication between the brand, retailers, consumers, and other partners.
Our team developed global retail brand identity guidelines, covering everything from graphic usage to fixture fabrication and materials. In alignment with Google’s sustainability goals, we sourced eco-friendly materials and production practices to minimize environmental impact, including FSC-certified wood, water-based inks, and recyclable metals.
Project Contributions:
Concept ideation and prototyping displays for Best Buy, Costco, Target, Walmart and others
Graphic design and print production
Table top display creation and graphic updates
Thank You